JANE DOE
creating new brand experiences
with data-driven results.
SOCIAL MEDIA
UNITED HEALTH CARE
Photoshop and stock images were used for posts in this wellness campaign designed to drive traffic to a website where members could sign up for a preventative health program that could ultimately lower the company's medical costs and benefit members. The creative brief called for a "bright and trendy" look appealing to women 25-40.
MAGAZINE LAYOUT
HAYLEY WILLIAMS
Speculative promotional article for Comsmopolitan magazine with original text, laid out in InDesign, to target women 18-34.
TIKTOK
ZOOM CORPORATION
Scripting and editing for TikTok videos utilizing corporate humor to engage in-office and remote office workers.
The Goal: to increased followers and likes in an effort to sustain heightened brand awareness generated by pandemic.
YOUTUBE VIDEO
SANTORI GRAPHICS
NOTE TO STUDENTS: Check out this video for helpful portfolio tips. Tom Santori is an insightful teacher with concise videos on designing media. Also see his videos on use of space and hierarchy.
BLOG ARTICLE
UNITED HEALTH CARE
How to Overcome Your Fear of Needles
STRATEGY: As many as 66 million people in the U.S. avoid vaccinations due to phobia of needles, according to this article in the Journal of Primary Care and Communty Health. Yet, vaccinations have prevented $9.9 billion in health care costs. This blog article helps adults and children with trypanophobia (a phobic fear of needles) overcome their panic in pursuit of wellness. It utilizes popular keywords for search engine optimization.
LOGO
TYPE HYPE
Logo designed for instructional materials in graphic design for high-school and college students. Animated in Vyond.
VYOND ANIMATION
JANE DOE
Animated YouTube video created for instructional use with college students.
VIDEO EDITING
THE UNIVERSITY OF TAMPA
[Fake Description--but check out the M.A.!] Edited video for The University of Tampa's promotional video for the M.A. in Social and Emerging Media. STRATEGY: To explain benefits and features of this new program to prospective students, as well as employers offering tuition reimbursement. The video ceatured faculty only because it was created before students were enrolled and had work to show.
VIDEO EDITING
LATASHA JAMES
[Fake Description--but check out this video if you're interested in creating a portfolio for social media management!]
JANE DOE | Jane@JaneDoe.com | 813-000-0000
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NOTE: This is a fake website used only as a teaching tool.